Unscroll – Break mindless scrolling, discover more enriching activities
UI/UX Design
Description
Unscroll is a mobile application designed to prevent social media addiction by guiding users away from mindless scrolling and towards more enriching activities. I oversaw every aspect of Unscroll's development, from user research to user flow creation and visual design.
My Role
User Research
User Testing
Brand Strategy
UI Design
Team
Solo Project
Duration
3 Months
Unscroll is a mobile application designed to prevent social media addiction by guiding users away from midless scrolling and towards more enriching activities.
Overview
Problem
In the digital age, excessive exposure to short-form content on social media can lead to a dopamine-driven addiction and a decline in overall happiness.
75% of them express feelings of addiction to social media
Survey (30 out of 40 responses) of those who attempted to reduce their time on social media, 74% said that it was unsuccessful.
“I felt left out”
“Nothing else fun to do”
“No, because I don’t
have enough motivation...”
"I couldn’t find any other way
to reach out to my friends”
The Solution
Helps the user break free from mindless social media scrolling
by discovering more enriching activities.
For You:
Personalized
feed
of curated activities
Personalized feed updated according
to the user's lifestyle patterns, presenting alternatives aligned with their preferences.
Alternatives: Guiding users toward activities
Users are led through interactive, step-by-step instructions, making it convenient for them to engage in the suggested activities.
Rewards:
Providing feedback to motivate users
Upon completing an alternate activity, users receive rewards such as badges.
Analysis: Goal-oriented
user tracking
Users can monitor their progress through analysis and monthly visualized data.
Notification:
Alerting
the user to excessive usage
When users excessively browse social media, they receive notifications designed to pique their interest and curiosity, ensuring they don't feel interrupted.
How do people feel about their social media use?
How do people manage their social media use?
What are their goals and how do they motivate themselves?
Understanding the Problem Space
Setting Research Goals
Before beginning my research, I set clear goals to understand people's current social media habits and identify their challenges.
After conducting research, I discovered 3 common pain points.
Research Goal 1
Pain Point 1
Design Opportunity 1
1
Research Goal 2
Pain Point 2
Design Opportunity 2
1
2
3
How do people manage their social media use?
Mindlessly go onto social media and start scrolling without noticing
Keep alerting userswhen they are on social media too much
How do people feel about their social media use?
They feel guilty about their social media addiction, recognizing it as a problem.
Help reduce the time spent and the use of social media
Design Opportunity 2
Pain Point 2
Research Goal 2
Provide data-driven insights and reward system
Feel a sense of motivation throughout the day with clear insights into their progress
What are their goals and how do they motivate themselves?
Information Architecture
Before diving into wireframes, I redesigned the information architecture.
Design Decision
1. Main Alternative Activity Page
1. Sketch
2. Wireframe
3. Prototype
Final Design
3. Prototype
2. Wireframe
1. Sketch
2. Activity Page
Final Design
Design System
